system design
Context
Fit the solution in the existing system
Timeframe
3 weeks
Tools
Adobe Photoshop, Adobe Illustrator, Solidworks
Role
Research, Mind mapping, Synthesizing, Ideating, Visual identity, Infographic
The brief
System Design of a sustainable human settlement for the future in India which addresses various dimensions to improve the quality of human life. The main drivers considered here were people and culture.
Our idea was to create an active, smart and sustainable system through establishments of India games and imbibing Indian culture in the current scenario where it's fading slowly.
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The main challenge in this project was studying the existing system and coming up with one that blends in naturally without breaking the monotony.
The epicentre
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Research findings
Research findings
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"Everyone is open to playing any kind of sport and we only adults who play Indian games, if any"
"We do have Indian games but
students mostly opt for
western games"
"We let the kids play any sport they like and we see them exploring their own games too"
"We have sports as per the requirement of the members and since most of them prefer western sports we have most of them"
4 out of 5 kids don't know what Indian games are
Ideation: Mind mapping
final concept
The experiment
We organized an event in our college exclusively for Indian games to see how people are responding to it and are they even interested in it in the first place. To know whether the addition is even required for in the existing system instead of making something which isn't even required in the first place.
branding the games
IGL, Indian Games League is an exclusive brand that manufactures and promotes Indian Traditional games in schools, colleges, and international platforms too. We chose Decathlon as the parent brand for it to acquire the necessary attention.
branding and packaging
Reflection
Given more time I think, somewhere it is extremely important to retain our traditions and in a way our origins and roots. Incorporating this or a similar system like this ensures that. The new generation needs to know their roots in spite of globalization and modernization. Your culture is your identity and it should be preserved under all circumstances. As rightly said by Johan Huizinga, “If we are to preserve culture we must continue to create it”.
Gilli danda: the game