Lifestyle Product Design
Thesis Project
Context
Open Elective | Group Project
Timeframe
4 weeks
Tools
CAD, Adobe Lightroom
Role
Design, Make a life size model
Brief
To design an olive oil bottle for spa range for the brand Leonardo.
About the brand
Leonardo Olive Oil was launched in India in 2003 in all three variants – Pomace, Olive Oil-Extra Light and Extra Virgin and has quickly gained a market leader status of 20% of the in-home consumer market. Recently, we have introduced Variant names Cook All, Just Lite and Just Drizzle to help the Indian consumer differentiate between the oil variants as per their usage.
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Leonardo wanted to launch an olive oil range exclusively for massages.
market research
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• Globally aware
• Prefers a particular lifestyle
• International and national level
• Well aware
• Prefers quality over quantity
• Never compromises on quality
• Health and wellness-oriented but not a fanatic
• Open to changes
• Professional consumer
• 25-35 years
• Globally out
• Energy in the brand
• Aware of global trends
• Sophisticated
• Globe trotter
• Professional affluent
consumer
Key points
• Personal care
• Neutral use
• Encourage olive oil use
• Functional + Emotional
• A product for medical and high end stores
• Not available in general stores
spas
must haves
• Glass
• Enhance experience
• Premium
• Functional + Emotional
• Feel ‘wow’
• Unique
• Subtle but attractive
• Minimal graphics
• Statement
Approach
Care
A person who visits the spa to 'transform' oneself, to get the perfect skin, to relieve oneself from pain, to transform oneself because they CARE
Taking care of self
Conscious
Prefers a pure and natural form of oil
Healthy
Remedy
Development
Individualistic
Personal Care
Natural
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persona mood board
Seeks authenticity
Well-traveled
Affluent and
lifestyle oriented
Indian globals
Uncompromising and relish fine quality
Modern
Versatile in their choices
Seeker of experience
Health and wellness oriented but not obsessed
Successful and sophisticated
form inspiration
Looking for form inspiration in nature, a bud proves to be a perfect example of Care. How care is used in a product provides to be a fitting example for the inspiration. Inspired from the same, exploring some forms for the final product.
The Care
prototype
A wooden model was made in different shapes with various accents to understand the form and ergonomics of the bottle. The final form was then chosen after analyzing the comfort of each shape.
prototype with actual material: glass
Blow molding, in glass production, method of forming an article of glass by blowing molten glass into a mold. This operation is performed with the aid of a hollow metal tube that has a mouthpiece at one end. A gob of molten glass gathered onto the opposite end of the tube is enlarged by a bubble of air blown into it through the tube. This preliminary shape is then lowered into a mold and inflated by blowing until it has assumed the desired shape and pattern. The mold may be constructed of one piece, in which case it is sheared off the glass article, or it may be an open-and-shut device comprised of two parts, which allows the mold to be removed and reused.
Due to the lack of resources, this is the closest I could go to the actual form without the accent of the bottle. This model was made just to get a basic sense of the material and feel of it. The actual bottle will have the accents and the form exactly as shown in the render.
thesis jury
Thesis was then presented to the jury in the form of a graduation booklet and panels.
