Toothbrush Design
Sensitive variant
Context
A project with Patanjali, work with Efficient Innovations Pvt. Ltd.
Timeframe
3 weeks
Tools
Adobe Photoshop, Adobe InDesign, Solidworks, Keyshot
Role
Ideation, Designing, Presenting it to the client
About the brand: Patanjali is an India-based global consumer brand that cherishes pure, natural and Indian elements into their products. Being makers of a wide variety of products, ayurvedic medicines, herbal home care, and natural personal care. They stand for ayurvedic, herbal and organic products for all needs of the user.
About the concept: Patanjali is a brand that celebrates Indian culture and tradition, we thought of adding a glimpse of same in different materials as per the client's need for manufacturing, one was carved in wood which gives a more authentic and traditional look and feels and another in plastic suitable for injection molded for mass manufacturing purposes.
My role was to come up with various concepts that suit the brand image and stands out in the current market. The team consisted of a toothbrush expert, research and development unit, design engineers and marketing team of Patanjali.
Learning
I learned about various perceptions of consumers with toothbrush existing in the market and how to create a need in the market as per the brand image. The existing toothbrushes have their own unique feature to their design, breaking from it, and creating a new one while associating it with the brand image was a challenge for us.
Process
research
Studying various toothbrushes and their features, each toothbrush had its own unique feature in order for it to stand out.
attributes
• Authentic
• Sensitive variant
• Simple
• Unique feature adding uniqueness to the design
explorations
Patanjali is an ayurvedic brand which makes all their products using the ancient ayurvedic techniques. They promote a system of medicine with historical roots mainly in the Indian subcontinent. Their products are 100% natural, chemical-free, and safe. We used this as our major inspiration and dug deeper into it.
Since Ayurveda is all about nature, we directed our research towards nature and came up nature-inspired design concepts.
This sensitive range toothbrush provides a better cleaning by its dental attributes and clinical nature.
After multiple variations to the designs from various natural elements, this design was finalized. Taking direct inspiration from 'Shell', the curved part of the brush acts like a holding element here which fulfills the attribute of making it simple while giving a uniqueness at the same time. The design is currently in the production phase.
