Pond's Talc
Efficient Innovations
Client : Pond's (Unilever)
About the client: Unilever being a global consumer has a market all over the globe. Pond's being a very large cosmetic brand in a lot of countries. This product was specially made for Indian market.
Brief: The objective was to come up with a two fit component reducing the price of the injection moulded lid of the talcum powder which would reduce the overall price of the product. They wanted minimal changes as to the design which should easily be injection moulded in bulk. The existing lid had 3 parts- a lid, part inside the lid for the opening and closing of it and an extra part which was altogether removed in the upcoming design. Also, it was observed that the lid of the product was too tall which wasn't necessary,thus reducing the overall thickness reduces the volume resulting into a cheaper manufacturing price.
All the concepts were made in a way that it's a two piece component and is easy to fit and hassle free on the assembly line and is effective in cost reduction w.r.t manufacturing of it. Above concepts were presented to the client and the above concept was picked by the client and is currently into manufacturing.